Differentiation

Differentiation refers to your ability to separate yourself and your service from that of your competitors. This is the advantage that you have over your competitors in the same marketplace – the unique and special benefits that no one else can give your customer.

Let’s say you’re a life coach. Let’s say there are two candidates I am choosing from. Both equally as good, but I am only choosing one.

What unique benefit do you offer that makes me pick you over that someone else?