E-Commerce Themes
ReverseHealthProblems.com
Davis Adder Edwards is someone who has an extensive experience in personal self-healing. He has survived cancer, has taken charge of his body weight and is now an advocate of reversing aging through nutrition and self-care. He is a distributor for several network marketing companies, NuSkin/Pharmanex, Herbalife and LifeVantage. He wanted his website to showcase “The Best of the Best” products from these world-class companies. He also wants people to be able to try out these products for themselves without having to make a commitment as a distributor.
Problems with the shopping cart and the lack of conversion prompted him to do an overall re-design of his old website.
Below is the problematic shopping cart and the old site:
Problems to be solved:
- E-Commerce Site had a shopping cart that was external to the website. This could be disrupting the customer’s shopping experience.
- Shopping Cart had a monthly cost
- Shopping Cart was not user-friendly
- Web site did not position Davis as an expert in his field
- Some of the content was not relevant to the branding of the site
- Redundant categories were in the shopping cart
- The navigation did not correspond to the branding of the site
- No Analytics (no information on what pages/products potential customers are interested in)
Solution:
New Site Design – replace site but retain current theme colors to match his current email campaign color scheme. His email campaign has the metaphor of a green apple for health so we kept it consistent.
New Menu Tabs – “Health Problems” discussed with solutions recommended by Davis, from his personal experience.
We wrote new content as well as reused some of his own content and placed it in the relevant places.
New, Integrated shopping cart with zero monthly cost (Immediate cost savings of $600 a year)
SEO (Search Engine Optimization) for every page on his site, plus site SEO (We researched his keywords for each different product group).
Google Analytics setup and added.
Check out his site: ReverseHealthProblems.com